Wine Strategy & Consultation · Worldwide

The Champagne Strategist.

From Bangkok to the world's finest dining rooms. Expert wine strategy for restaurants, hotels, private members clubs, and music events — wherever the standard demands it.

Cham
pagne
6+
Years · Global
Grower Champagne· Natural Wine· Cellar Strategy· Event Curation· Prestige Cuvées· Restaurant Lists· Burgundy· Bordeaux· Orange Wine· Gifting· Grower Champagne· Natural Wine· Cellar Strategy· Event Curation· Prestige Cuvées· Restaurant Lists· Burgundy· Bordeaux· Orange Wine· Gifting·
Who I Am

A global expert.
Based in Bangkok.

A hospitality entrepreneur whose career spans Michelin-starred kitchens, grand hotel dining rooms, and the world of fine wine — trained at one of Europe's most respected culinary institutions and forged at one of London's most iconic luxury hotels.

Now based in Bangkok. Working internationally across restaurants, hotels, private members clubs, and premium music events — wherever hospitality is held to an uncompromising standard.

Available for on-site visits, full programme builds, and ongoing retainers worldwide.

Work With Me →
Services
i.

Personal Cellar Strategy

Build a collection worth opening. Buy right, store right, know when to pull the trigger — whether starting from zero or refining what you have.

ii.

Restaurant & Bar Lists

A wine list that sells itself and makes your guests feel smart. Curated for your concept, margins, and market — with deep knowledge of Southeast Asia.

iii.

Events & Music Programming

Wine and music share the same language. Beverage curation for premium music events, cultural experiences, and high-profile occasions — where atmosphere is everything.

iv.

On-Site International Visit

Two to three days inside your operation — assessment, rebuild, and staff training delivered in person. Available worldwide. The standard a remote consultant cannot replicate.

Selected Work
Wine Programme

Luxury Hotel
Southeast Asia

Grower Champagne

Jacques Selosse
Substance

Music & Wine

Premium Event
Curation

Natural Wine

Salon Le Mesnil
2019

International

On-Site Visit
Worldwide

Free Download

The Champagne
Strategist Guide

Free Guide

How to Build a Wine List
That Sells Itself.

A practical guide for restaurant and bar owners. Seven principles from someone who has built wine programmes at the highest level — from Michelin-starred kitchens to premium venues worldwide.

  • Why most wine lists actively lose money — and how to fix it
  • How to engineer your margin zone for maximum return
  • Training your team to sell wine without being pushy
  • When and how to bring in an expert
  • What Champagne can do for your revenue that no other wine can

Free. No spam. Unsubscribe anytime.

"Champagne is the art of making people smile."

The Champagne Strategist · Bangkok & Worldwide

How It Works

Four steps.
No complications.

01 —

Book a Session

Fill out the form. Tell me what you need — I respond within 24 hours.

02 —

Strategy Call

A focused 30–60 minute session mapping your goals, budget, and context.

03 —

Your Wine Strategy

Clear, actionable recommendations in writing. No fluff, no jargon.

04 —

Ongoing Support

Questions come up. I'm available. Retainer options for ongoing work.

Book Now

Let's talk
wine.

Fill out the form and I'll respond within 24 hours. Based in Bangkok — available worldwide for on-site visits and full programme builds.

Response within 24 hours
First call is a focused strategy session
Available worldwide for on-site visits
Retainer options available