The Champagne Strategist

Wine strategy.
No noise.

Insights on wine programmes, Champagne, Thai food pairings, and the hospitality business — from a WSET Certified consultant with experience from The Ritz London to Bangkok's premium venues.

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How to Build a Restaurant Wine List That Sells

Seven principles from someone who has built programmes at The Ritz London and across Southeast Asia. Structure, margins, staff training, and when to bring in an expert.

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Grower Champagne vs Prestige Houses: What Your Restaurant Should Pour

Moët and Veuve anchor the list. But the margin, credibility, and guest conversation live somewhere else. The case for grower Champagne on every serious wine list.

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Wine Consultant Bangkok: What to Expect and What It Costs

What a wine consultant actually does, what a serious engagement looks like, and what to expect in terms of process and investment — from someone based here.

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Champagne vs Prosecco: Which Makes Your Restaurant More Money?

The margin numbers most operators get wrong. Absolute profit per bottle, table spend uplift, and the halo effect — with data from real programmes.

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The 7 Most Expensive Wine List Mistakes Restaurants Make

The same mistakes appear in audit after audit. They are predictable, fixable, and expensive. Here are the seven I see most often — and what to do about them.

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Hotel Wine Programmes in Southeast Asia: The Opportunity Most Properties Miss

The food story in Southeast Asian hotels is compelling. The wine story lags far behind — and it's one of the most avoidable gaps in the region's luxury hospitality sector.

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What WSET Certification Means for Your Wine Programme

The global standard for wine knowledge, recognised in 70+ countries. What the levels mean in practice and why certification matters when choosing a consultant.

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